Davinder Singh, Founder of M/s Shah Ji D’ziners, is a respected name in the Indian fashion and garment industry, known for his deep-rooted values, refined design sensibility, and people-first approach to business. With more than 30 years of experience, he has successfully carried forward a generational textile legacy while giving it a contemporary identity that resonates with modern customers across India and abroad.
He is the son of Late Shri Bhupinder Singh and belongs to a family whose journey in fabrics and textiles began in the aftermath of India’s Partition in 1947. Like many families of that era, his forefathers migrated to Delhi with limited resources but strong determination. Through consistent hard work, honesty, and skill, they established themselves in the fabric trade. Over time, textiles became more than a profession—it became the foundation of the family’s identity and values.
Growing up in this environment, Davinder Singh was naturally exposed to the world of fabrics, tailoring, and garment craftsmanship. From a young age, he observed how quality materials, fair dealings, and customer trust formed the backbone of sustainable business. These early experiences shaped his understanding of fashion as a craft rooted in discipline, patience, and long-term relationships.
After completing his Commerce graduation from Delhi University, Davinder Singh entered the family garment business over three decades ago. While he respected the traditional strengths of the enterprise, he also understood that changing times required new ideas. His vision was to evolve the family’s fabric expertise into a design-led fashion brand that could cater to contemporary tastes without losing its cultural essence. This vision led to the establishment of M/s Shah Ji D’ziners.
Under his leadership, Shah Ji D’ziners gradually emerged as a trusted destination for luxury yet affordable designer wear. Davinder Singh combined his passion for fashion designing with practical business acumen, allowing the brand to grow steadily in a competitive market. His approach focused on creating garments that looked elegant and premium while remaining comfortable and accessible to a wide range of customers.
One of the most important principles guiding Davinder Singh’s work is his belief that fashion should be inclusive. He strongly feels that style should celebrate individuality rather than impose limitations. This philosophy is clearly reflected in the brand’s specialization in custom-made outfits and plus-size designer wear. By giving equal importance to fit, comfort, and personal expression, Shah Ji D’ziners ensures that every customer feels confident and valued.
The brand’s collections span a wide variety of styles and occasions. From intricately crafted bridal and non-bridal lehengas to graceful gowns, Indo-western outfits, traditional suits, shararas, and celebrity-inspired designs, each piece reflects thoughtful design and attention to detail. Davinder Singh’s creative direction balances traditional aesthetics with modern trends, resulting in garments that remain timeless.
Quality has always been a non-negotiable aspect of Davinder Singh’s journey. To maintain high standards, he has built a strong in-house team of skilled embroidery karigars, experienced cutting masters, and expert tailoring professionals. This integrated setup allows close monitoring of every stage of production, from fabric selection to final finishing, ensuring consistency and excellence.
Timely delivery and customer satisfaction are equally important to him. Davinder Singh believes that trust is earned through reliability and transparency. By honoring commitments and maintaining consistent quality, Shah Ji D’ziners has built long-standing relationships with customers, wholesalers, and retail partners across the country.
Known for his warm and grounded personality, Davinder Singh treats customers as extended family rather than just clients. He listens carefully to their needs and offers honest guidance, creating a personalized experience that sets the brand apart. This people-centric approach has played a major role in building customer loyalty and a strong reputation in the market.
Within the organization, Davinder Singh fosters a respectful and positive work culture. He values the contribution of artisans and staff, recognizing that their skills and dedication are the true pillars of success. By promoting teamwork, mutual respect, and continuous learning, he has created an environment where craftsmanship and creativity can flourish.
Today, Shah Ji D’ziners supplies to over 150 stores across Pan India, serves a growing celebrity clientele, and delivers its creations to customers worldwide. Operating from Chandni Chowk, Delhi—one of India’s most historic textile hubs—the brand has expanded its reach while staying deeply connected to its roots.
Despite decades of success, Davinder Singh remains humble and forward-looking. He believes that fashion is constantly evolving and that growth comes from adapting to change while staying true to core values. His journey reflects a careful balance between tradition and innovation, business discipline and creative freedom.
For Davinder Singh, fashion is not merely a commercial activity. It is a legacy inherited from his forefathers, a responsibility to uphold trust and craftsmanship, and an art form that allows people to express who they are. Through Shah Ji D’ziners, he continues to shape modern Indian fashion with integrity, inclusivity, and enduring respect for the craft.
Contact Details
Davinder Singh
Founder – M/s Shah Ji D’ziners
📧 Email: shahjidziners9@gmail.com
📞 Mobile: +91 99994 88796
📍 Address:
Shah Ji D’ziners
1087/A, Maliwara
Chandni Chowk,
Delhi – 110006, India